Helen of Troy and Revlon Hair Tools have announced the launch of a hair dryer that looks like a brush. It’s the Revlon Salon One-Step Hair Dryer and Volumizer, a two-in-one styling tool.

The beauty tool’s oval brush is designed to deliver frizz-free volume at the roots, and brilliant shine in a single pass, including the back of the head. It also claims to take half the time as a typical blow dryer and curling iron would. It is also infused with Ionic Technology and a ceramic coating to eliminate frizz. The brush’s nylon pin bristles are topped with comfortable ball tips to softly detangle strands, plus boar bristles to gently grip hair on the curved edge.

Leah Bailey, the President of Global Beauty for Helen of Troy, said, “Consumer research confirmed, the number one styling difficulty women face today is achieving body and volume with a smooth, frizz-free finish. By assessing what is currently on the market, we saw an enormous opportunity to provide a solution that directly addresses this consumer need. We are thrilled to launch a product that helps women dry and style their hair effortlessly to achieve the beautiful hair results they desire to feel confident.”

The new beauty tool will be available nationwide in September.

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